By Susu | 14 March 2022 | 0 Comments
MARKET DYNAMICS AND SIGNIFICANT BARRIERS TO CROSS-INDUSTRY ADOPTION OF DIGITAL SIGNAGE
MARKET DYNAMICS AND SIGNIFICANT BARRIERS TO CROSS-INDUSTRY ADOPTION OF DIGITAL SIGNAGE
MARKET DYNAMICS
The digital screen display offers digital contents, design collaterals, and creative advertising and several other services which are leading to the adoption of digital screen technology in various applications across verticals such as hospitality, healthcare, education, corporate, banking,
transportation, retail, and entertainment.
Healthcare sector is one of the prominent adopters of digital signage solutions which is predicted to grow at a considerable pace over the forecast period and generate ample revenue. However, with the growing technological penetration and considering the demand for interactive digital advertising, the digital signage display industry is progressing rapidly and witnessing developments.
SIGNIFICANT BARRIERS TO CROSS-INDUSTRY ADOPTION OF DIGITAL SIGNAGE
The installation cost of the digital touch screen is too high and is posing to be one of the significant barriers across the application verticals of digital display screen solutions. High initial investment associated to the digital signage solutions in regards with technology, supportive hardware & software requirements, content to be displayed, and size of the display are limiting the adoption of digital signage, particularly in the small & medium-sized retail sector. The initial overhead is too much for the organizations, mainly when it adds to the operating expenditure. The installation of the digital signage system is affordable to the large enterprises, however, for small and mid-sized businesses, the solution imposes several complications including deployment, installation, and maintenance, resulting into an expensive marketing solution.
Leave a Reply
Your email address will not be published.Required fields are marked. *