By Susu | 18 March 2022 | 0 Comments
COMMERCIAL DISPLAY MARKET AND VALUE CHAIN ANALYSIS
COMMERCIAL DISPLAY MARKET AND VALUE CHAIN ANALYSIS
COMMERCIAL DISPLAY MARKET
Rapid urbanization is leading to the growth of the commercial sector in the developing economies owing to developments in infrastructure and changing lifestyles. Industries such as retail and hospitality are using state-of-the-art, digitized promotional approaches to advertise their products & services in an effective & impactful manner. As a result, the demand for digital screen display is increasing notably and is likely to continue to increase over the forecast period across the world. Additionally, the growing demand for 4K and 8K digital signage display integrated with technologies such as AI upscaling, artificial intelligence, and machine learning is expected to contribute to the growth of the market.
VALUE CHAIN ANALYSIS
Hardware component manufacturers, software developers, content developers, and network providers are the key elements involved in a digital advertising display value chain. The basic task of a digital signage system is to provide content to LCD, LED, front projection and plasma displays ranging from small-sized screens to big electronic billboards. Content developers are primarily the marketing agencies or advertisement agencies that design the content including text, images, graphics, and videos to be displayed to create maximum impact and target the intended audience.
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