The most typical characteristics of the new catering era are: modularization, branding, data and online. The core of them is data and online. Catering companies are striving to realize that from 2019, China's catering labor costs accounted for the second largest proportion of turnover, and the COVID-19 epidemic in early 2020 has exacerbated the already severe problem of catering employment.
Cost structure and changes in China's catering industry in 2019
In addition to the employment problems, the incursion of cross-border players and the continuous emergence of new business formats have continuously compressed the profit space of the catering industry and the competition has become increasingly fierce.
The arrival of the new catering era, intelligent restaurants become a trend
Secondly, with the growth of the Internet, the new generation of major consumers have further improved their personalization and branding requirements, especially those born in 1995 have a strong willingness to try new things. As the creators of new trends in catering, these people are most keen to capture and share Internet celebrity restaurants.
The iteration of the catering industry is entering the fast lane. The concepts of unmanned restaurants and smart restaurants have blossomed everywhere and gradually entered people's lives. For many catering companies, it is difficult to afford one-time high investment, so they are discouraged from unmanned restaurants. Therefore, choosing a cost-effective intelligent setting in a certain link has been favored by more catering businesses.
There are roughly three types of smart restaurant solutions on the market: First, the front office is smart, and big data is used in the dishes and marketing links, that is, unmanned processes such as queuing, ordering, picking up, and checking out. Such as Wufangzhai unmanned smart restaurant. The second is the smart kitchen, through empowering restaurants to help them upgrade to smart operations, such as the smart kitchen system created by Changhong. The third is the intelligentization of the front hall + back kitchen. Recipe development, cleaning, side dishes, cooking, and delivery can all be realized by robot operations, such as the Haidilao smart restaurant.
On the whole, the mode of smart renovation of the front hall is more popular, the mode of rear kitchen renovation occurs sporadically, and the prototype of the combination of front hall and back kitchen is emerging.
In the transformation of smart restaurants, display devices will be widely used in various processes. Traditional display terminals include tablet computers, projectors, commercial TVs, digital signage, splicing screens, etc., while new display terminals are more abundant, including interactive screens, robots, meal drawers, beverage dispensers, AR, etc.
Smart catering each process display equipment requirements list
At least half of catering companies will increase IT investment budget
There are more than 7.1 million restaurants in China with full service. In 2020, according to surveys, more than half of catering companies plan to increase their IT budgets, hoping to restructure the overall catering consumption experience and process through hardware and technology transformation.
2020 Chinese Catering Companies' IT Investment Forecast
Smart restaurant display capacity exceeds 70 million
Among all catering companies, Chinese dinner and fast food stores accounted for more than 75%, and bakery and hot pot stores accounted for 12% and 6% respectively.
Categories of Chinese Catering Stores
Assuming that each store requires 1-2 display screens for welcoming guests and information push, the market capacity is about 11 million units; the self-checkout display devices for fast food, bakery and desserts, and cafes require 4-6 units per store. Estimated market installation space About 18 million units; interactive/lighting and food delivery robots will have greater future demand in the front hall area. The single store capacity of display screens will exceed 12 yuan, and the market capacity is expected to exceed 41 million units. Based on the above, it is preliminary predicted that the market capacity of catering smart display screens will reach 70 million units.
Typical product demand capacity of smart screens in the catering industry
In 2020, although the COVID-19 epidemic has brought a disruptive decline to the catering industry, to a certain extent, it has also forced the intelligent development of the catering industry. Affected by this, the National Development and Reform Commission encourages and advocates: accelerate the cultivation of new types of consumption, innovate non-contact and less-contact consumption models, and explore the development of new retail formats such as smart supermarkets, smart stores, and smart restaurants. The catering industry will further upgrade the digital ecology and operate in a more refined direction.